Manifesto of Support: Expanse – The Support Movement

 The concept of the “Butterfly Effect” in SMM and federated networks definitely has the potential to be further explored and promoted as a scientifically based phenomenon.

Why is this promising?

✅ Crosshairs of Science – the idea affects several disciplines at once: marketing, sociology, network theory, cybernetics and even the psychology of user behavior.
✅ Practical Application – companies, brands and platform developers can use the principles of this concept to predict and manage trends and prevent reputational risks.
✅ Federated networks are uncharted territory – most research in SMM is focused on centralized platforms (Facebook, Twitter, TikTok), and federated networks remain poorly studied in terms of disseminating information and building interaction strategies.
✅ Dynamics of the Internet environment – digital communications are becoming less and less controlled due to decentralization, which means the butterfly effect may become even more significant.

How can you develop the concept?

1. Collect and analyze data
   – Study examples where small events led to large-scale changes in SMM and federated networks.
   – Create models for information dissemination in decentralized networks.
   
   

2. Formalize the principles
   – It is possible to identify patterns in which small events cause large effects.
   – Identify key factors (e.g. engagement, source credibility, mechanics of federation algorithms).
   
   

3. Experiment
   – Create simulations of the distribution of posts, comments, and trends in federated networks.
   – Test strategies that help manage this effect.
   
   

4. Promote the concept
   – Write articles, make reports at specialized conferences.
   – Propose the concept to the scientific community (for example, marketing or IT research).
   
   

Conclusion

The concept not only makes sense - it can become the basis for new strategies for working in SMM and federated networks. It is especially interesting to study this from a scientific point of view, since so far there are very few such formalized studies. By moving in this direction, we can lay the foundation for understanding how information flows in the digital environment of the future. 🚀